Odds comparison
The standout feature is Sub Payout, which carries qualifying player bets over to their replacement if the original selection is substituted. However, specialist football bookmakers may offer greater market depth and more extensive ongoing promotions. Tote is a reasonable choice for football bettors who prefer straightforward markets and occasionally bet on horse racing. New customers can claim £20 in betting rewards after placing a qualifying £5 bet at odds of 1/1 or greater. Football coverage is respectable, although the selection of markets and player-specific options can be narrower than at dedicated football bookmakers.
10bet has been operating since 2003 under Blue Star Planet Limited, and it’s built its football reputation on regular, well-priced boosts rather than one headline feature. Everyone who enters also picks up 20 Coral Coins to redeem in the Coral Coin Store. New customers can wager £5 to get £30 in free bets (minimum odds 1/2). Coral earns its place on the list through strong live streaming and a highly rated mobile app. During the World Cup, examples have included Goncalo Ramos to score first in Portugal’s Round of 32 win over Croatia, boosted from 4/1 to 9/2.
The app is a favourite with iOS users at 4.6/5, and most payouts clear within a day, with Visa and Trustly often hitting accounts within four hours. Live streaming covers football and racing, though racing gets the lion’s share. Double Delight and Hat-Trick Heaven are standouts from our Betfred review, letting you back a player as first or last goalscorer and if they grab a second goal, your odds double. Betfred, founded in 1967, has built its football reputation on rewarding goalscorer bets. However, its limited football streaming and the welcome free bet’s 24-hour expiry are notable drawbacks.
Its Super 6 free-to-play game also gives football bettors another way to follow the weekend’s Premier League action. Sky Bet is our pick for Premier League betting thanks to the depth of its EPL product. Nevertheless, Bally Bet’s performance makes it our pick for competitive Premier League match-result pricing in this test. Some other bookmakers produced lower margins in separately timed observations, but those results aren’t directly comparable with the main snapshot. These are small differences across a limited sample, rather than evidence that Bally Bet will always offer the best odds. What’s best is that the cash option means you’re not locked into bonus funds, which aren’t included in winning bets (less value).
Most pre-match markets are carried over to in-play, and the live streaming catalogue offers tons of matches to watch as you bet. That way, you can quickly determine if it matches your betting style and bookmaker preferences. That said, we broke down which football betting site is best in which category. But if you love racking up loyalty perks and rewards as you bet, a platform like Ladbrokes might be the right bookie for you. For example, if you are a punter who spends most of your time live betting, then bet365 will be your top choice. Although we ranked and rated the best football betting sites, that’s based on our opinion and measurements.
The standout promo is the free-to-play £1,000 goalscorer jackpot, where you predict five anytime scorers across selected fixtures for a cash prize, with smaller free bet rewards for near-misses. Deposits must be made by debit card, the qualifying bet must settle within 7 days, and free bets land within 24 hours of settlement with a 7-day expiry. Virgin Bet’s FIVES gives you 5 randomly picked players across the week, 1 revealed per day, and pays cash for every goal they score in their listed match.
It’s harder to make a definitive call on QuinnBet’s pricing this time around. Bally Bet’s 2 Up Early Payout settles your bet as a winner the moment your selected team goes 2 goals ahead, regardless of how the match finishes. The welcome offer is Bet £10, Get £30 in free bets, paid as 3 x £10 tokens once your qualifying bet at minimum odds of 1/2 (1.5) settles. Payment methods are limited to Visa, Mastercard, Apple Pay and instant bank transfer, with no e-wallets. We found 250+ non gamstop horse racing betting sites markets on a typical Premier League game, a straightforward Bet Builder, full and partial Cash Out, and 2UP early payout if your team goes two goals ahead.
Being able to earn cashback for placing bets is rare at other UK bookmakers, which typically reward users with free bets (less value as the stake isn’t included in winning bets). The LadBucks loyalty scheme lets you earn tokens as you wager, which you can convert to free bets or cash. On the football betting side, our full Ladbrokes review found the live streaming is a real strength covering top European leagues. There’s also 1-2-Free, which lets you predict three scorelines for a shot at a cash prize.
An enhanced price on a specific selection or market, available for a limited time. It needs a £20 qualifying stake (joint highest on this list, with BetWright and Unibet) and the winnings carry a £200 cap, which is a big negative. Place a £10+ bet on an accumulator at minimum odds of Evens (2.0) and collect a £10 free bet for accas with 2 to 12 selections.